ALFRED "COACH" POWELL motivator, author, community educator Founder, president, and CEO of Human Motivation Council and Human Motivation Circle, Alfred "Coach" Powell is a bold, fearless advocate for urban youth, families, educators, and service providers. His groundbreaking research into street culture, the marketing of violence, irresponsible sex, and chemical addiction to urban youth, and his twenty-plus years of work in the trenches as a champion high school track and football coach and certified violence prevention specialist have earned him the title, "Dean of Street Psychology." This cultural critic has identified at-risk behaviors prevalent in hip hop and urban culture, including Prolonged Adolescent Syndrome, Premature Accelerated Adolescent Disorder, and Psychomedia Perpetrator Disorder (his terms). His research has empowered service providers, educators, clergy, and parents to better understand and help urban youth. This internationally recognized, award winning keynote speaker, lecturer, and workshop facilitator is an Adjunct Clinical Professor for the School of Social Welfare Health Sciences, State University of New York at Stony Brook. Professor Powell currently serves as the youth director and coordinator for two distinguished annual conferences: "The Black Alcoholism and Addictions Institute" and "Counseling and Treating People of Color." He is a distinguished Professor and Researcher for the State of Ohio's Urban Minority Alcoholism and Drug Abuse Outreach Program. He is the lead youth trainer and educator for Black Cops Against Police Brutality (B-CAP). A specialist in cultural diversity with expertise in African American youth issues, he consults with numerous school districts, social service agencies, faith-based programs, and churches around the country. Coach Powell's bestselling books, Message N/A Bottle: The 40oz Scandal (volumes I and II), Hip Hop Hypocrisy: When Lies Sound Like the Truth, and the forthcoming Caterpillars in the Hood: A Survival Guide for Youth, are widely used by clergy, educators, counselors, and parents in their work with youth. Coach Powell is also a jingle writer who uses music to entertain and educate in his youth workshops. His forthcoming CDs, Brain Food and School In Session, showcase his most beloved workshop tunes. In 2005, Coach Powell was selected as one of the Top 10 African American Men of Dayton, Ohio by Parity, Inc. of Ohio. There is never a boring moment in a Coach Powell presentation. His humor, unique insight, experience, and empathy make him a highly effective and much sought after educator, master trainer and keynote speaker. Thought provoking and often controversial, Coach inspires his audiences to think about old problems in new ways, which leads to change.